Empowering Women in the Cycling Industry (OIWC)

OIWC (Outdoor Industry Women’s Coalition) is a non-profit organization dedicated to equipping, educating, and supporting women in the outdoor industries, including women’s cycle and bike for women. Their mission is to help women recognize their professional goals, while their vision is to provide power, influence, and opportunity to women in the outdoor industries, including mountain bikes for women and women’s hybrid bike, to increase their influence and recognition, and to generate champions to inspire other women.

Outdoor Industry Women's Coalition

The OIWC has been recognizing and supporting women in the outdoor industries for over 20 years, including women’s cycle and bike for women. They have a strong community of members who are passionate about promoting women in the industry and helping them find the best bicycle brands, cycling clothing, and accessories. They also provide a variety of resources, including bicycle parts and types of bikes, to help women achieve their goals.

One of the ways the OIWC promotes cycling for women is by awarding the Pioneering Woman Award, which recognizes a woman with a commitment to mentoring female colleagues in the cycling industry, exemplifying the OIWC’s mission. Georgena Terry, the founder of Terry Precision Cycling, was the 2009 winner of the Pioneering Woman Award. She was recognized for being a pioneer in creating women’s cycle and bike for women, including lightweight women’s bike and bicycle for older women, long before women’s-specific products became a trend. She has been an innovator and an inspiration to women in the industry.

The OIWC has also played an important role in promoting gender equality and diversity in the cycling industry, including mountain bikes for women and women’s hybrid bike. They have brought together women from all areas of the industry, including retail, manufacturing, media, and sales, to share ideas and network. Their events and initiatives have provided a platform for women to learn from each other, find the best bicycle brands and accessories, and discover new types of bikes. They have also created a supportive community that encourages and empowers women to pursue their professional goals.

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While the OIWC has been an important force for promoting women in the cycling industry, there is still work to be done. Many women still face significant barriers to entry and advancement in the industry, and the OIWC’s work is far from complete. However, their legacy is strong, and their efforts have helped to create a more inclusive and diverse cycling industry.

Recently, the OIWC’s website was acquired by volatacycles.com, who aim to continue the legacy of this great women’s outdoors community. By continuing to support and empower women in the cycling industry, including mountain bikes for women and women’s hybrid bike, the new owners of the OIWC website can help to build on the progress made by the organization over the years.

In conclusion, the OIWC has been a powerful force for change in the cycling industry, including women’s cycle and bike for women. By recognizing and supporting women in the industry and providing resources like bicycle parts and cycling clothing, they have helped to promote gender equality and diversity. The OIWC’s efforts have created a more inclusive and welcoming industry for everyone, and we look forward to seeing how the new owners of the OIWC website will continue to build on this important legacy.

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By Marco

Marco is an avid cyclist and passionate blogger. He takes great pride in sharing his insights and experiences with the cycling community, hoping to inspire others to take up the sport and enjoy its many benefits. His words are an ode to the joys of cycling, and the exhilaration it brings.

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